There are various kinds of such SMS present for example some are humorous whereas some carry facts to be conveyed. Also nowadays SMS is successfully being used to advertise and promote brands and services and politicians are not going to stay behind. Many campaigns have been successfully concluded using this all so powerful source nowadays.
The significance of a SMS can be understood by the stats its readability and assurance provides. It is said that an email sent can get lost in your mail mix or reach your scam mails folder and disappear without even reaching your eye; however it has 90% probability of being received and read as well. So if you are going to convey a message it is the appropriate medium.
Also another reason that political SMS are gaining popularity is because not only is it efficient but it is also simple to use and very affordable too. Nowadays in many countries politicians are aiming at reaching their potential voters through SMS specially the young generation. Of course the traditional methods of political campaigning is effective to an extent as well, however young people are more into innovation and most of them can be directly contacted and informed of your policies and ideas via text as mentioned earlier there is a 90% probability that your message will be effectively delivered.
There are several names present in the list of politicians that have used political SMS for their campaigns and have made it big. Included in these names is the name of the present President of US Barack Obama. He extensively used the bulk method to spread his word and gained results from it too.
Stressing on this medium for campaigning does not mean that it is used to target the masses or the population by politicians only, rather there have been incidents where people have used this power against politicians as well.
One famous case is the resigning of the Philippines 13th president who was undergoing an impeachment trial and was accused of corruption and very important evidence was brought before the senate for examination however a majority of senators voted to have the evidenced blocked from the court. The Filipino population instantly reacted and in very little time thousands of people gathered at the highway connecting five cities of Manila and through a non violent protest made the president resign the same day. Such is the power of political SMS.
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